**Ecommerce**  
**Are You Faking a Native Checkout?**  
You can now build a seamless and integrated purchasing experience that allows customers to complete their purchase inside your digital media platform without being redirected to external websites or third-party payment gateways. That’s right, your audience can discover products, select items, and make payments, all without leaving a platform.

**Ecommerce**  
**The Case for Native Checkout**  
In the final post of our series on the anatomy of native checkout we’ll answer a fundamental question: why should any given product or digital experience go through the process of building and offering a native checkout in the first place?

**Architecture**  
**Embedded Checkout vs. Web Scraping**  
In this post, we will dive deeper into the topic of delivering Embedded Checkout, which is an essential part of any successful ecommerce experience.

**Ecommerce**  
**The Checkout Difference - Shopping vs. Commerce**  
This is the first of a four part series we’ll be publishing on the anatomy of native checkout. In this series, we’ll answer key questions about creating scalable native checkout in any digital experience.

**Architecture**  
**The Front End Trap**  
Many audience platforms turning to commerce as a way to drive the continued growth of their business and add utility to their products. But they are falling into a dangerous trap.

**News**  
**NRF 2023: Themes and Takeaways**  
Six of the trends that we observed at this year’s NRF and how we think they may evolve in the future.

**Ecommerce**  
**The Complete Guide to Headless Commerce**  
The internet today is a-buzz with the word “headless”– headless commerce, headless CMS, headless commerce platform.

**Ecommerce**  
**Ecommerce APIs: The big opportunity**  
The evolution of the ecommerce API landscape since its inception, and why that history matters for channels and merchants today.

**Ecommerce**  
**Gift registries only solve half their users' problems**  
A more integrated registry experience that focused on receivers, givers, and merchants would offer a smoother experience for everybody.

**Interview**  
**Investor Spotlight: AVG Basecamp**  
Matt Scott is a Managing Partner at Basecamp, a pre-seed and seed fund by the Alumni Ventures Group. Prior to Basecamp, Matt was a three-time founder and operator of venture-backed, acquired startups, and was a member of the corporate venture practice at Nike.

**News**  
**Shop Talk Takeaways 2022**  
I had the good fortune to attend Shop Talk this year. I saw some great presentations, had some really interesting conversations, and most of all got to spend several days going deep on what I love most: building the future of ecommerce.

**Anouncement**  
**What is SOC 2? (and why you should do it)**  
We're excited to announce that Violet has just received our Type II SOC 2 Compliance Certification for Security and Availability.

**Ecommerce**  
**The Context-Driven Marketplace**  
This article looks at the changing landscape of marketplaces and Violet’s role in enabling their future.

**Ecommerce**  
**Ecommerce APIs: What they are and why they matter**  
This is the first in our three-part series on ecommerce API integrations: what they are, how they’re changing, and who’s innovating in the field today.

**Interview**  
**Investor Spotlight: Red Sea Ventures**  
Paul Strachman is a Partner at Red Sea Ventures, the New York-based firm investing in early-stage tech companies in next-generation commerce. Its portfolio includes Allbirds, SweetGreen, Prose, Nest, Convoy, Clyde, and AccrueSavings among others.

**News**  
**Ecommerce Market Movers 2022**  
There are three pretty seismic shifts occurring that we think will not only make Violet an essential link in everyday ecommerce, but will change the expectations of shoppers everywhere.

**Ecommerce**  
**The End of Manual Re-Ordering**  
At Violet we have a front row seat to the challenges of trying to sell products and services online. One of the most common challenges we encounter is what we call manual re-ordering.

**How Violet Works**  
**Channels vs. Merchants**  
In this article, we’ll go over how channels and merchants have interacted in the past, how they’re changing, and the opportunity to connect and empower them like never before.

**Ecommerce**  
**Violet's Ecommerce Glossary**  
Violet’s living ecommerce glossary: a set of key terms and definitions that ground the future of ecommerce in a common understanding and a shared vision.

**Anouncement**  
**Klarna Invests in Violet**  
We're excited to announce that we've closed a $10M Series A led by Klarna, with participation from Sugar Capital, Lachy Groom, and Red Sea Ventures, who led our $3M seed round just 3 months ago.

**How Violet Works**  
**The Two Sided Marketplace**  
Merchants have products but limited eyeballs. Channels have eyeballs but no products. We’re here to break down the walls between the two. Let’s open up the possibilities for commerce on any device, in place, at any time.

**Ecommerce**  
**The Commerce Graph**  
Welcome to the first unified API to connect Merchant and Channels seamlessly. But how do these two things connect, and why is important?

**Ecommerce**  
**#noclickout: Buy What You See**  
Have you ever been deep in your social media feed when suddenly a really well targeted ad pops up and you swipe or tap to “buy”? We take issue with those three letters in quotations, ”b-u-y”.